Who is Owltech? Everything You Need to Know About the Brand

For all you gadget lovers out there, Owltech is likely a manufacturer that has caught your eye.
Many of you may be wondering about its origins, specifically: “Which country is this company from?”

Let’s take a look at what kind of company Owltech really is.

Which country is Owltech from?

Owltech is a Japanese company

“Owltech” is a company established in Japan in 1992.
Headquartered in Kanagawa Prefecture, Japan, they handle the planning, manufacturing, and sales of computer peripherals, smartphone accessories, and automotive supplies.

Their headquarters are currently located in Ebina City, Kanagawa Prefecture.

About the production country of products

While Owltech is a Japanese company, the “country of production” for their products is not necessarily Japan.
This is a common manufacturing structure for many electrical equipment manufacturers.
The core aspects, such as planning, development, and quality control, are conducted within Japan.

Owltech’s business operations include product planning, manufacturing, and sales, and they maintain their own facilities for design and quality inspection.
To ensure product reliability, they conduct various tests in-house.

It can be said that as a Japanese company, they focus on building planning/development capabilities and a quality management system to provide products that meet user trust.

The history of Owltech

Founding year and background

Owltech was established in Kanagawa Prefecture, Japan in March 1992.
At the time of its founding, the company focused on electronics development and design contracting, as well as the sales of DOS/V parts and external HDD cases for computers.

For a while after its founding, the core of the business was in the field of computer-related products.

Business started with PC-related items

In the initial PC-related business, they focused on products like power supply units and PC cases.
Notably, in August 2001, they formed a business alliance with Seasonic, a long-established overseas power supply manufacturer, and began selling silent power supplies.
Furthermore, in 2004, they received the top award in the BCN AWARD PC Case Category.

This was a period when they accumulated achievements and honed their technical capabilities in the PC-related market.

Business shift to mobile accessories

Entering the 2000s, as mobile phones and smartphones became widespread, Owltech adapted to the changing times.
They began handling mobile accessories in 2007, and in 2010, they entered the smartphone accessory market in earnest.
This business transformation has largely defined the current identity of Owltech.

Their rapid entry into the mobile market and subsequent product development became the driving force behind Owltech’s growth.

The path of product development in line with the times

Owltech has consistently captured the needs of the times and advanced its product development accordingly.
They place particular importance on their dedication to “monozukuri” (craftsmanship) and their stance of listening to customer feedback.

Like their “Super Tough Cable,” they developed durable cables by repeating various durability tests in-house to solve user complaints about cables being prone to disconnection.
The cumulative sales record of over 10 million units is proof of the high quality of their products.

Owltech has continued to develop products that respond to market changes and customer requests, bringing them to where they are today.

Key features of Owltech

Strong dedication to quality

Owltech’s passion for “monozukuri” puts “solving the complaints” of those who use their products first.
They don’t just add features; they take comments like “this is hard to use” or “I wish it were like this” seriously when developing products.

Their dedication to quality is directly linked to the satisfaction and peace of mind of everyone who uses their products.

Quality management through a rigorous testing system

The high quality of Owltech’s products is backed by rigorous testing equipment maintained in-house.
Prototypes in the development stage are thoroughly tested on a wide range of items.

Only products that pass these thorough tests are delivered to you.

In-house planning, development, and sales

One of Owltech’s strengths is an “integrated system” that manages every step in-house, from product planning and development to logistics, sales, and even support.
By minimizing the parts entrusted to other companies, they clarify their responsibility for the products and enable high-quality craftsmanship.

With this system in place, feedback from the market and customers can be immediately reflected in product development.

For example, requests regarding usability or areas for improvement can be directly gathered from the field and quickly applied to the next product design or improvements to existing products.
For corporate clients, they also offer OEM manufacturing services (manufacturing under other brands) that leverage this technical capability and integrated system.

Because they can control every process in-house, they can maintain high quality while flexibly adapting to changes.

Stance of listening to customer feedback

Owltech has set the mission of staying close to the “honest opinions” of the people who use their products.
They actively collect customer feedback, not just through reviews in physical stores and on e-commerce sites, but also through social media, customer support, and sometimes by directly interacting with users.

The feedback collected doesn’t just end with “listening.”
It is actually utilized in various ways, such as product function improvements, website usability enhancements, and even improvements in support responses.

Their sincere attitude of listening to customer feedback and applying it to their craftsmanship is a major reason why Owltech products are supported.

Comprehensive support system

After buying a product, you might sometimes feel uneasy if you don’t know how to use it or think it might be broken.
Owltech provides a comprehensive support system to resolve such anxieties for all users.

If any problem occurs with a product, their support center located in Japan will respond politely.
The official website also features FAQs and columns providing helpful information about products, offering plenty of information for you to troubleshoot on your own.

Summary

We have taken a detailed look at Owltech, including which country the company is from, its history, and its features.

Thank you for reading until the end!

• This article is created based on information provided by manufacturers and brands.
  Please note that this site assumes no responsibility for any errors in this information.
• Product prices and information are current as of the time of writing.
• The product and service names mentioned on this site are trademarks of their respective companies.

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This article was originally written in Japanese and has been translated.