You’ll increasingly see the brand “Viviber” in online shopping and on social media. Have you ever wondered which country it’s from or which company makes it?
This article will organize and explain the brand’s headquarters, history, and features based on official registration information in an easy-to-understand way. We’ve compiled essential information for those considering a purchase or interested in overseas brands.
What you’ll learn in this article!
What country is Viviber from?
Key points of this heading!
Viviber is a Chinese company
Viviber is a brand developed by “Shenzhenshi Langyu Technology Co., Ltd.” based in Shenzhen, China.
According to WIPO (World Intellectual Property Organization), a specialized agency of the United Nations (UN), trademark registrations have been made in the United States, the European Union, and the United Kingdom in the name of this corporation.
In Japan, however, trademark registration is under the name of an individual (Qilang Ma / 馬其浪) believed to be affiliated with the company, and the sales entity is listed as the corporation (深圳市朗宇科技有限公司).
The manufacturing base has not been disclosed, but given the location and import source information, it is believed that manufacturing is primarily done in China.
Ms.GadgetsWait, in Japan it’s registered under an individual’s name, not the corporation?
Mr.GadgetsThat’s right. The registration method is corporate in overseas countries, but individual in Japan.
The history of Viviber
Viviber’s trademark history is relatively recent, and the registration date varies depending on the country or region.
- October 13, 2022: Trademark registration in Japan under the name of “Ma Qilang” (Registration number 6627005 / Class 9)
- February 23, 2024: Registration in the United Kingdom under the corporate name (Registration number UK00003982537 / Class 9)
- March 2, 2024: Registration in the EU under the corporate name (Registration number 018953458 / Class 9)
- December 17, 2024: Registration in the United States under the corporate name (Registration number 7607782 / Class 9)
From this timeline, it is clear that the company first entered the Japanese market and then accelerated the acquisition of rights in European and American countries. Shenzhenshi Langyu Technology Co., Ltd. is actively pursuing trademark strategies to increase its presence in the global market.
Ms.GadgetsSo, Japan was the first market.
Mr.GadgetsYes, followed by the United Kingdom, the EU, and then the United States, all registered under the corporate name.
Viviber’s features
Viviber is a brand that handles a wide range of home appliances, daily necessities, and electronic device-related products. The features are summarized below.
- Aggressive global expansion
The company has expanded its sales channels by obtaining trademark registrations in multiple regions, including the United States, the European Union, the United Kingdom, and Japan. - Diverse product categories
It covers a wide range of products, including small home appliances, gadgets, and daily necessities. Online sales are the main focus.
Summary
Viviber is a global expansion brand from Shenzhen, China, which achieved trademark registration in the United States, the European Union, and the United Kingdom in 2024, following trademark acquisition in Japan in 2022.
The dual structure of individual registration in the Japanese market and corporate registration overseas is a characteristic feature. The products are a lineup that emphasizes practicality and price balance, mainly focusing on home appliances and electronic devices. Future activities in the international market are noteworthy.
This article was originally written in Japanese and has been translated.
Comments