What you’ll learn in this article:
- Which country the brand NIMASO originates from
- NIMASO’s company profile and official name
- NIMASO’s history and reliability (warranty programs)
When searching for “glass screen protectors” or “charging cables” on Amazon or Rakuten Ichiba, “NIMASO” is a brand that frequently appears. Given its affordable prices and high volume of reviews, many people are likely wondering, “What country is this manufacturer actually from?” or “Is this a trustworthy brand?”
In this article, we will provide a detailed explanation of NIMASO’s origins, company profile, history, and reliability, based on primary information such as official data and corporate registration records.
Author of this article: "Mr. Gadget"
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Conclusion: NIMASO is an accessory brand from China, operated by a Japanese corporation
To start with the conclusion, NIMASO is a brand originating from Shenzhen, China, and its Japanese subsidiary, “NIMASO JAPAN K.K.,” is responsible for sales in the Japanese market.
Ms.gadgetIs NIMASO a Japanese manufacturer? Or is it overseas?
MisterGadgetWhile the brand trademark is held by a company in Shenzhen, China, the operations for the Japanese market are conducted by a Japanese subsidiary. In other words, “a brand originating from China with a Japanese subsidiary” is the most accurate description.
We have summarized NIMASO’s basic information in the table below.
| Item | Details |
|---|---|
| Brand Name | NIMASO |
| Japanese Subsidiary | NIMASO JAPAN K.K. |
| Former Company Name | Benisong Co., Ltd. |
| Established | March 2017 (Incorporation) |
| Brand Establishment | November 2015 |
| Headquarters Location | 1-6-7 Inukura, Miyamae-ku, Kawasaki-shi, Kanagawa |
| Representative | Xin Jinlin |
| Chinese Trademark Registration | Shenzhen E-Oma Technology Co., Ltd. |
| Business Scope | Development, manufacturing, and sales of smart device accessories |
Ms.gadgetIf there is a subsidiary in Japan, does that mean I can receive support in Japanese?
MisterGadgetThat is correct. NIMASO JAPAN K.K. handles customer support within Japan, allowing for inquiries and warranty claims to be processed in Japanese.
NIMASO Company Profile
Basic Information on NIMASO
NIMASO JAPAN K.K. is a company that primarily develops accessories for smartphones and tablets. It was established in March 2017 as “Benisong Co., Ltd.” in Minato-ku, Tokyo, and after relocating through Yokohama, it is now headquartered in Miyamae-ku, Kawasaki-shi, Kanagawa Prefecture.
On September 14, 2023, the company changed its name to “NIMASO JAPAN K.K.” to unify its corporate name with its brand name. The corporate registration number is “2010501040822,” which can also be verified via the Ministry of Economy, Trade and Industry’s gBizINFO.
Ms.gadgetWhy did it change from Benisong Co., Ltd. to NIMASO JAPAN?
MisterGadgetAccording to the company’s press release, the purpose was to achieve consistency between their business activities and corporate philosophy. It is believed that as the “NIMASO” brand name gained sufficient recognition, they adopted the brand name for the company name as well.
Although the Japanese subsidiary is relatively small, with 4 full-time employees and 19 part-time staff (as of September 2023), product development and manufacturing are said to be conducted in collaboration with affiliated companies in China. A branch office was also established in Shenzhen, China, in 2017, and the business is operated through a structure spanning both Japan and China.
Their sales channels are extensive; in addition to e-commerce sites such as Amazon, Rakuten Ichiba, Yahoo! Shopping, and Qoo10, they also sell directly via their official website and are carried by major electronics retailers like Yamada Denki, Yodobashi Camera, and Bic Camera.
NIMASO’s History and Reliability
NIMASO Chronology
The history of NIMASO can be summarized chronologically as follows:
NIMASO brand established; sales began on Amazon.co.jp
Incorporated as Benisong Co., Ltd. in Tokyo
Established a branch office in Shenzhen, China
Changed company name to “NIMASO JAPAN K.K.”
Expanding into Japan, the US, Europe, Southeast Asia, and the Middle East
Ms.gadgetSince the brand has been around since 2015, does that mean it has over 10 years of history?
MisterGadgetYes, as the brand was established in 2015, it has over a decade of track record. While the Japanese corporation was established in 2017, they had already entered the Japanese market via Amazon prior to that.
With a history spanning over 10 years since the brand’s establishment and about 9 years since incorporation, NIMASO has gained a certain level of recognition in the smartphone accessory market. They are continuing to expand globally, not just in Japan, but also into markets in the US, Europe, Southeast Asia, and the Middle East.
NIMASO’s Quality Control and Reliability
A key point to note when evaluating NIMASO’s reliability is their robust warranty program.
- Standard Warranty: 12 months from the date of purchase
- Extended Warranty: Through membership registration, glass screen protectors and tablet films can be covered for up to 42 months (12 months standard + 30 months extended), and other products for up to 18 months (12 months standard + 6 months extended)
Ms.gadgetA warranty of up to 42 months is quite long, isn’t it?
MisterGadgetIt is quite generous for smartphone accessory warranties. According to their official website, they cover not only initial defects but also issues like air bubbles during installation and natural breakage.
However, please check, as the warranty period varies by product.
Additionally, some of their case products have obtained U.S. Military Standard (MIL-STD-810H) drop-test certification from SGS, which demonstrates their focus on quality control. The fact that the Japanese subsidiary acts as the point of contact for customer support also provides a sense of security.
Summary: Is NIMASO a trustworthy brand?
Here are the key takeaways from this article:
Key Points!
- NIMASO is a brand originating from Shenzhen, China, operated by the Japanese subsidiary “NIMASO JAPAN K.K.”
- The former company name was “Benisong Co., Ltd.”; it was changed to the current name in 2023
- Over 10 years of experience, with the brand established in 2015 and the corporation in 2017
- Features a warranty program of up to 42 months with a robust support system
- Available through extensive sales channels including Amazon, Rakuten, and major electronics retailers
Ms.gadgetUltimately, is NIMASO a brand I can safely buy from?
MisterGadgetIt is a brand with over 10 years of experience and a support system managed by a Japanese subsidiary. Their flagship products, especially glass screen protectors and cables, have garnered numerous reviews on Amazon.
While some may be concerned about the brand’s origins, the fact that they have a Japanese corporation, provide support in Japanese, and have a solid warranty system are points that can be evaluated as factors for peace of mind. For those looking for affordable smartphone accessories, NIMASO can be considered a strong option.
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This article was originally written in Japanese and has been translated.
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