ESR is a brand often seen for smartphone cases and chargers.
We will clearly explain the answer to the question: “Which country is this manufacturer from, and what are they actually like?”
Furthermore, we have organized how to choose their products before you buy, as well as the latest topics regarding safety (recall information as of August 2025). This article provides everything you need to know about the “now” of ESR and how to use their products wisely.
What you will learn in this article!
Which country is ESR from?
Key points of this section!
ESR is a company based in Shenzhen, China
Established in 2009 and based in Shenzhen, China, the manufacturer develops mobile accessories globally, including smartphone cases, tablet covers, screen protectors, chargers, and wireless charging equipment.
Sales are conducted through e-commerce platforms such as Amazon and AliExpress, as well as Tmall and JD, and their products are used in over 100 countries.
Ms.GadgetsWhat kind of place is Shenzhen?
Mr.GadgetsIt is a world-famous electronics industry hub; companies like Huawei and DJI were also born there.
The history of ESR
ESR was founded as a brand in 2009, and corporate registration in Shenzhen, China, has been confirmed for 2011.
Initially, they started with e-commerce sales focusing on iPhone cases, expanding their market share primarily on Amazon. Afterward, they expanded their scope beyond cases to include screen protectors and tablet accessories, growing into a brand supported by users around the world.
- 2009: Established in Shenzhen. Started with e-commerce sales focusing on cases.
- Early 2010s: Utilized Amazon and multiple e-commerce platforms to expand global reach. The number of users grew to over 50 million.
- 2020: Strengthened brand recognition by winning awards such as the Red Dot Award for combining functionality and design.
- 2020–2021: Launched the MagSafe-compatible “HaloLock” series, increasing their presence, particularly with MagSafe car chargers.
- 2022: Improved the stability of MagSafe charging with “CryoBoost,” a cooling mechanism using airflow.
- 2023: Attracted attention by announcing the HaloLock Geo Wallet, which supports Apple’s “Find My” feature.
- 2024–2025: Actively supporting the latest wireless charging standards by launching Qi2 (15W) compatible products.
Ms.GadgetsStarted as a case manufacturer, and now they make chargers too?
Mr.GadgetsThat’s right. ESR has expanded to handle a wide range of products, from “protection” to “power management.”
Features of ESR
- Support for the latest charging standards (Qi2/MagSafe)
ESR is quick to support the latest charging standards such as Qi2 and MagSafe. They are highly rated by users for enabling stable fast charging by incorporating CryoBoost cooling technology. - ESR offers Qi2/MagSafe compatible chargers. They aim for stable charging while suppressing heat generation using their proprietary CryoBoost (cooling fan + heat dissipation design).
- Accessories supporting Apple “Find My”
The “HaloLock Geo Wallet” in particular is unique in that it supports Apple’s “Find My” app, allowing users to reduce the risk of loss by utilizing location information. - Abundance of cases and screen protectors
They offer a lineup that meets diverse user needs, ranging from iPhone and iPad cases to tempered glass (Armorite series) and keyboard-equipped covers. - Affordable pricing
Compared to official Apple products and major Western brands, the pricing is kept lower, which is a major appeal for getting the latest features at a reasonable cost.
Details of the ESR recall in North America (as of August 14, 2025)
Key points of this section!
Overview: What happened?
- Recalled models:
- ESR HaloLock Wireless Power Bank model numbers 2G520, 2G505B, 2G512B
- The units have the “ESR” logo engraved, the model number on the side, and 5 circular LED lights on the front.
(U.S. Consumer Product Safety Commission)
- Target regions and quantities:
- United States: Approximately 24,242 units
- Canada: Approximately 9,743 units
- It is reported that a total of approximately 33,000 units were sold.
(recalls-rappels.canada.ca, U.S. Consumer Product Safety Commission)
- Sales period and channels:
- Sales period: September 2023 to July 2025
- Main sales channels: Amazon (USA), Home Depot, ESR official website (USA/Canada)
(U.S. Consumer Product Safety Commission)
Risks and damage status
- The recall was implemented due to identified risks of ignition and fire caused by overheating of the built-in lithium-ion battery. (U.S. Consumer Product Safety Commission)
- Incidents
- 9 reports of fire/explosion in the U.S., with approximately $20,000 in property damage. No injuries were reported.
(U.S. Consumer Product Safety Commission) - 5 reports of fire in Canada; no injuries reported.
(recalls-rappels.canada.ca)
- 9 reports of fire/explosion in the U.S., with approximately $20,000 in property damage. No injuries were reported.
Summary
- Which country? → A global accessory manufacturer from Shenzhen, China (Formal Chinese name: 东方丝路（深圳）科技有限公司)
- History? → Established in 2009. Started as a case manufacturer and has since expanded to charging equipment and Apple-connected accessories.
- Features? → Qi2/MagSafe compatible charging technology, Apple “Find My” integrated accessories, a wide lineup of cases, and reasonable pricing.
Thank you for reading until the end!
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This article was originally written in Japanese and has been translated.
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