Who is Viviber? Brand Origin and Review

You may have been seeing the brand “Viviber” more frequently on overseas e-commerce sites and social media. Have you ever wondered, “What country is this manufacturer from?” or “What kind of company makes these products?”

In this article, we organize the brand’s home country, history, and features based on official registration information and explain them in an easy-to-understand manner.
We have compiled essential information that is useful to know for those considering a purchase or anyone interested in overseas brands.

What country is Viviber from?

Viviber is a Chinese company

Viviber is a brand developed by “Shenzhenshi Langyu Technology Co., Ltd.”, headquartered in Shenzhen, China.

According to WIPO (World Intellectual Property Organization), a specialized agency of the United Nations (UN), trademarks have been registered under this corporate name in the United States, the EU, and the United Kingdom.

In Japan, on the other hand, the trademark is registered under an individual name (Qilang Ma / 馬其浪) believed to be affiliated with the company, while the corporate entity (Shenzhenshi Langyu Technology Co., Ltd.) is listed as the sales entity.

Although manufacturing bases have not been publicly disclosed, based on the location and importer information, production is thought to take place primarily within China.

The history of Viviber

Viviber’s trademark history is relatively recent, and registration dates vary by country and region.

• October 13, 2022: Trademark registered in Japan under the name “Qilang Ma” (Registration No. 6627005 / Class 9)
• February 23, 2024: Registered in the UK under the corporate name (Registration No. UK00003982537 / Class 9)
• March 2, 2024: Registered in the EU under the corporate name (Registration No. 018953458 / Class 9)
• December 17, 2024: Registered in the US under the corporate name (Registration No. 7607782 / Class 9)

This progression shows that they first entered the Japanese market and subsequently accelerated rights acquisition in European and American countries.
Shenzhenshi Langyu Technology Co., Ltd. has been proactively advancing its trademark strategy to increase its presence in the global market.

Features of Viviber

Viviber is a brand that handles a wide range of home appliances, daily goods, and electronic equipment-related products.
Its characteristics are organized below.

1. Aggressive Global Expansion
   They have acquired trademarks and expanded sales channels in multiple regions, including the US, EU, UK, and Japan.
2. Diverse Product Categories
   Covering a broad range of products such as small household appliances, gadgets, and daily goods. Online sales serve as their primary axis.

Summary

Viviber is a globally expanding brand originating from Shenzhen, China. Starting with acquiring a trademark in Japan in 2022, it achieved registrations under corporate names in the UK, EU, and US in 2024.

A distinctive feature is its dual structure: registered under an individual’s name in the Japanese market and under a corporate name overseas.
Centering primarily on home appliances and electronic devices, its product lineup focuses on a balance between practicality and price.
Its future activities in the international market will continue to be watched closely.

Thank you for reading until the end!

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This article was originally written in Japanese and has been translated.