Recently, the smartphone accessory brand “LISEN” has been frequently seen on Amazon and other sites.
There are not a few voices asking, “What company is this?” and “Is it suspicious?”
Upon investigation, the address is Shenzhen, China, but there are multiple corporate names, and even a U.S. corporation….
Therefore, in this article, we have thoroughly investigated the trademark database, company descriptions, and publicly available official information.
We have reorganized LISEN’s “nationality,” “history,” and “features” from a neutral perspective.
What you will learn in this article!
Where is LISEN from?
Key points of this heading!
LISEN is a company in Shenzhen, China
This is supported by trademark registrations and public databases in various countries, and the main trademark holder is “Shenzhen Xiangdangwen Technology Co., Ltd.”. The company was founded in 2013 and is listed as the manufacturer in FCC certification documents, confirming that it is at the center of product development and manufacturing.
Also, there is a company called “Shenzhen Lisen Technology Co., Ltd.”, and on Alibaba.com’s official supplier profile, it is located in South China Digital Valley, Building 1, Longhua District, Shenzhen City.
Comparing this to the “Xiangdangwen” recorded in the Japanese corporate number database, both companies have the same address within the same business park, and it is highly likely that they are adjacent or operating within the same building.
Therefore, it is believed that LISEN is operated by multiple affiliated companies.
Furthermore, they have established “US LISEN LIMITED” as a sales corporation in Delaware to set up local sales and support channels for North America.
Ms. GadgetTwo companies in the same building? That seems like a close relationship.
Mr. GadgetThat’s right. Judging from the registration information and address, it is highly likely that the brand operation is divided among corporations.
LISEN’s History
LISEN’s history began with its establishment in 2013. Initially, it was a small-scale manufacturer handling everyday accessories such as smartphone holders and USB cables. Shenzhen, China, is a hub for electronic products, and the company also expanded its products by taking advantage of this environment.
Around 2015-2018, it entered the Western market through large-scale EC platforms such as Amazon. The expansion was accelerated in line with the period when smartphone usage became established globally and demand for car mounts and chargers increased.
From 2019 onwards, LISEN filed and registered trademarks in various countries around the world, including Japan, Singapore, and the European Union, solidifying its position as a global brand. At the same time, it introduced new products such as wireless chargers and MagSafe compatible products that correspond to new standards, in addition to conventional wired accessories.
In the early 2020s, it released MagSafe car mounts and Qi2 compatible wireless chargers. This responsiveness to the latest specifications of iPhones and other flagship models has been highly praised. Currently, the company states that it is used by over hundreds of millions of users in more than 60 countries and has become a globally recognized brand.
Ms. GadgetFrom a small factory in China to a global brand?
Mr. GadgetYes. It seems to have grown rapidly by taking advantage of the location in Shenzhen.
LISEN’s Features
Key points of this heading!
Technology and Product Category
The biggest feature of LISEN is its diverse product line centered on car accessories.
It offers a variety of mounts that can be attached to various locations in the car, such as the air conditioner vent, dashboard, and cup holder, and is particularly strong in magnetic fixation technology. The latest models, equipped with 24 powerful magnets, are popular MagSafe compatible mounts.
In addition, it has a wide range of mobile peripherals such as wireless chargers, USB cables, and portable batteries.
In the 2020s, it has successively introduced products that adopt new standard-compliant and portable designs, such as Qi2 compatible wireless chargers and a foldable 3-in-1 stand that can simultaneously charge iPhone/Apple Watch/AirPods.
Design
Many of the products have a simple and practical design, and are made of durable materials such as aluminum alloy and reinforced plastic.
Global Management System
It has a clear strategy of globally protecting and expanding the brand by registering trademarks in multiple countries and establishing sales corporations in North America.
While the manufacturing base is concentrated in Shenzhen, the sales channels are expanding worldwide, mainly through Amazon.
Ms. GadgetAffordability and practicality are its strengths.
Mr. GadgetThat’s right. It prioritizes “being able to use it properly in everyday life” rather than flashiness, and balances it with price.
Summary
LISEN is a smartphone accessory brand based in Shenzhen, China, with Shenzhen Xiangdangwen Technology at the center of trademark and manufacturing, and operated by affiliated companies such as Shenzhen Lisen Technology.
Both companies are confirmed to have the same address within the same business park, and it is believed that they are dividing the brand as a whole by corporation.
In the 10 years since its establishment in 2013, LISEN has globally expanded around car mounts and chargers, and has grown into a brand that quickly responds to the latest standards such as MagSafe and Qi2.
Thank you for reading to the end!
- The views expressed in this article are the independent opinions of this website.
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- Please note that we cannot be held responsible for any errors or omissions. Thank you for your understanding.
- All product and service names mentioned are trademarks of their respective companies.
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