You often see the smartphone accessory brand “LISEN” on Amazon and other platforms lately.
“What company is this maker, anyway?” “Is it sketchy?” Such questions are not uncommon.
Upon investigating, the address is in Shenzhen, China, but there are multiple corporate names, and even a US corporation…
Therefore, this article thoroughly investigates trademark databases, corporate profiles, and publicly available official information.
We have reorganized Lisen’s “nationality,” “history,” and “features” from a neutral perspective.
Author of this article: "Mr. Gadget"
- Studied under Masatoshi Ono, a million-selling singer who has performed at Kohaku Uta Gassen
- Experience supervising for Ameba Choice and the web media Picky's
- Individual member of the Word of Mouth Marketing Association
Nice to meet you!
What you will learn in this article!
What country is LISEN from?
Key points of this section!
LISEN is a company based in Shenzhen, China
This is supported by trademark registrations and official databases in various countries, with the primary trademark holder being Shenzhen Xiangdangwen Technology Co., Ltd. The company was founded in 2013, and since its name appears as the manufacturer in FCC certification documents, it can be confirmed that it plays a central role in product development and manufacturing.
Additionally, a company named “Shenzhen Lisen Technology Co., Ltd.” also exists, and according to its Alibaba.com official supplier profile, it is based at South China Digital Valley, Building 1 in the same Longhua District, Shenzhen.
When cross-referenced with “Xiangdangwen” as recorded in Japan’s corporate number database, both companies list addresses in the same building within the same business park, making it highly likely that they operate physically adjacent to each other or within the same building.
Therefore, it is believed that LISEN employs a structure where multiple related corporations are involved in its operations.
Furthermore, for the North American market, they have established a sales corporation named “US LISEN LIMITED” in Delaware to set up local sales and support channels.
Ms. GadgetTwo companies in the same building? They seem closely related.
Mr. GadgetThat’s right. Looking at the registration information and addresses as well, it is highly likely that brand operations are divided among different corporations.
The history of LISEN
The history of LISEN begins with its establishment in 2013. Initially, it was a small-scale manufacturer handling everyday accessories such as smartphone holders and USB cables. Shenzhen, China is a hub for electronic products, and the company leveraged this environment to expand its product lineup.
Around 2015 to 2018, the company expanded into European and American markets by utilizing large-scale e-commerce platforms like Amazon. One factor in its growth was accelerating its deployment to coincide with the period when smartphone use became established globally and demand for car mounts and chargers increased.
From 2019 onward, LISEN filed and registered trademarks in various regions around the world, including Japan, Singapore, and the European Union, solidifying its position as a global brand. Around the same time, it introduced products compatible with new standards, moving beyond traditional wired accessories to include wireless chargers and MagSafe-compatible products.
In the first half of the 2020s, the company released MagSafe car mounts and wireless chargers compatible with the Qi2 standard. This quick adaptation to the latest specifications of iPhones and flagship devices from other manufacturers has earned high praise. Today, the company self-reports that it is used by hundreds of millions of users across more than 60 countries, making it a globally recognized brand.
Ms. GadgetStarting from a small factory in China and growing into a global brand?
Mr. GadgetYes. It seems they grew rapidly by taking advantage of their location in Shenzhen.
Features of LISEN
Key points of this section!
Technology and Product Categories
LISEN’s greatest feature is its diverse product lineup centered around automotive accessories.
The company offers mounts that can be installed in various locations such as car air vents, dashboards, and cup holders, with a particular strength in magnetic fixation technology. Their latest models featuring MagSafe-compatible mounts equipped with 24 strong magnets have gained significant popularity.
Additionally, their lineup of daily-use mobile peripherals is extensive, including wireless chargers, USB cables, and portable chargers (power banks).
In the 2020s, they have successively launched products featuring designs compatible with new standards and convenient for portability, such as Qi2-compatible wireless chargers and foldable 3-in-1 stands capable of simultaneously charging an iPhone, Apple Watch, and AirPods.
Design
Many of their products feature a simple and practical design, utilizing durability-focused materials such as aluminum alloy and reinforced plastics.
Global Operating Structure
There is a clear strategy to protect and develop the brand globally, such as registering trademarks in multiple countries and establishing sales corporations in North America.
While manufacturing bases are concentrated in Shenzhen, sales channels are expanding globally, centered around Amazon.
Ms. GadgetAffordability and practicality are their strengths, then.
Mr. GadgetExactly. Rather than flashiness, they emphasize “being genuinely usable in daily life” and striking a balance with price.
Summary
LISEN is a smartphone accessory brand originating from Shenzhen, China, primarily centered around Shenzhen Xiangdangwen Technology for trademarks and manufacturing, and operated alongside related corporations such as Shenzhen Lisen Technology.
It has been confirmed that both companies are based in the same building, suggesting a division of roles by corporation across the overall brand.
In just over a decade since its founding in 2013, LISEN has achieved global expansion centered around car mounts and chargers, growing into a brand that quickly adapts to the latest standards such as MagSafe and Qi2.
Thank you for reading until the end!
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This article was originally written in Japanese and has been translated.
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