On September 15, 2026, Rokid held an online presentation titled “Rokid Ai Glasses Style New Product Launch Event” (Theme: JAPAN, IN SIGHT — Investment and Localization in the Japanese Market), where it announced the new display-less AI glasses, “Rokid Ai Glasses Style,” for the Japanese market. The main unit weighs approximately 38.5g, and the retail price is 64,990 yen (tax included).
This article is a report created based on the publicly released archive video of the presentation and provided materials (press releases, official product pages).
In addition to the new product’s specifications, price, and launch benefits, the presentation also discussed mid-to-long-term initiatives for the Japanese market, such as the dedicated smart glasses OS “YodaOS,” domestic storage of Japanese user data, privacy design, and the Creator Program.
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Event Overview
| Item | Content |
|---|---|
| Event Name | Rokid Ai Glasses Style New Product Launch Event “JAPAN, IN SIGHT — Investment and Localization in the Japanese Market” |
| Date | September 15, 2026 (Tuesday) |
| Format | Online Presentation (Archive video available) |
| Organizer | Rokid (Hangzhou Lingban Technology Co. Ltd.) |
| Japan General Distributor | FutureModel Co., Ltd. |
| Official Website | https://jp.rokid.com |
| Product Page | https://jp.rokid.com/products/rokid-ai-glasses-style |
| Archive | https://www.youtube.com/watch?v=mbD3hOQ3cRI |
Three members of Rokid’s management team appeared at the presentation. Founder & CEO Misa Zhu discussed the positioning of smart glasses in the AI era and Rokid’s achievements in Japan. VP & Head of Ecosystem Partnerships Gary introduced “YodaOS,” the OS for smart glasses, AIUI, and the developer ecosystem. VP & Global GM Zoro Shao presented the details of the new product and initiatives for the Japanese market.
New Product Announced: Rokid Ai Glasses Style
Rokid Ai Glasses Style is a non-display AI glasses developed under the concept of “wearing AI daily.” By not incorporating a display, it achieves a lightweight design of approximately 38.5g (weight of the main unit excluding lenses), intended for long hours of wear in situations such as work, commuting, travel, sports, and daily recording.
Instead of viewing a smartphone screen, it is designed to utilize AI based on what the user is seeing and the current situation, combining voice, camera, and open-ear audio. The release highlights three core features: “open AI ecosystem,” “lightweight and comfortable fit,” and “high-precision optical design.”
Key Specs and Price
| Item | Content |
|---|---|
| Product Name | Rokid Ai Glasses Style |
| Display | Not included (AI responses and translations confirmed via open-ear audio and Hi Rokid app) |
| Weight | Approx. 38.5g (weight of the main unit excluding lenses) |
| Camera | 12MP Sony IMX681 / 109° wide-angle / F2.25 (HDR, noise reduction, image stabilization) |
| AI | Utilizes ChatGPT, Gemini |
| Translation | Voice translation for 76 online languages / 6 offline languages |
| Audio | Open-ear / Dual Hi-Fi speakers (directional AAC) |
| Battery | 210mAh / Up to approximately 12 hours with standard use |
| Lenses | Prescription (supported powers -15.00D to +15.00D), progressive, photochromic, polarized, colored, etc. |
| Color | Black / Gray |
| Retail Price | 64,990 yen (tax included) |
| Sales Channel | Rokid Japan Official Online Shop |
Note that there was a point in the verbal explanation at the presentation where a different price was mentioned compared to the official release and official store. The official retail price is 64,990 yen (tax included), as stated in the official press release and official store.
You can activate the AI assistant by saying “Hi Rokid” and take photos or videos with your voice, or operate it using the buttons on the device. It is also explained to support voice memos, AI meeting minutes, AI image recognition that recognizes the surroundings captured by the camera, and voice-guided navigation.
Regarding the release date, it was explained at the presentation that it would be “scheduled for release on the official website in late September.” As of September 21, 2026, when confirmed by the editorial department, the product page was listed on the Rokid Japan Official Online Shop, showing a price of 64,990 yen (tax included) and “Out of stock on official website.” Sales status may vary, so please check the official page for the latest information. The official shop also offers free domestic shipping, a 30-day return guarantee, and a 1-year product warranty.
At the presentation, a use case was introduced where the AI could be asked about wind speed and course conditions on a golf course, proposing scenarios where Style could be utilized like an “AI caddy.”
Launch Bonus
To commemorate the Japan launch, customers who purchase Style on the Rokid Japan Official Online Shop during the period from September 15, 2026 (Tuesday) 0:00 to September 30, 2026 (Wednesday) 23:59:59 (Japan time) will receive one pair of Style-exclusive photochromic lenses (worth 10,999 yen) per unit.
The benefit will be automatically applied when eligible products are added to the cart, requiring no special procedure. The color is random and cannot be specified or changed; it is a limited quantity offer and will end once supplies run out. Cannot be combined with other coupons or discounts. Please check the official online shop’s terms and conditions for details.
Photochromic lenses change their tint density according to ambient light, functioning as sunglasses outdoors and regular glasses indoors.
Differences between Style and Rokid Glasses (Display Model)
With the announcement of Style, the differentiation in usage from the display-equipped “Rokid Smart AI Glasses” (Rokid Glasses) was also explained.
| Rokid Ai Glasses Style | Rokid Smart AI Glasses | |
|---|---|---|
| Display | None | Dual-eye Micro LED optical waveguide |
| Weight | Approx. 38.5g (excluding lenses) | Approx. 49g |
| Price | 64,990 yen (tax included) | 109,890 yen (tax included) |
| Translation | Plays up to 76 languages audibly | Displays translation subtitles for 89 languages in the field of view |
| Confirming results | Open-ear audio + Hi Rokid app | In-view display + audio |
At the presentation, Zoro Shao explained, “If you prioritize lightness, natural comfort, and all-day wear, choose Style. If you want to directly display information such as translations, teleprompters, and navigation in your field of vision, choose Glasses,” stating that both devices cater to different needs. Both are based on YodaOS and utilize ChatGPT and Gemini, which are common features.
For the display-equipped Rokid Glasses, a hands-on review has been published in a separate article. Please refer to it along with the report from the media presentation held in July.
YodaOS, AIUI, and the AI Ecosystem
Another pillar of the presentation was Rokid’s software foundation. Gary introduced “YodaOS,” an OS for AI glasses, stating that a dedicated OS and user interface are necessary for the new device category of AI glasses, and described it as “the world’s first smart glasses OS for AR glasses.”
YodaOS supports multiple AI models such as GPT, Gemini, DeepSeek, and Qwen, combining the “Hi Rokid” voice assistant, environmental awareness, task execution, and Google Maps navigation. The presentation also explained its integration with Google Maps and Microsoft Translate. It also stated that AI Assistant 2.0, proactive intelligence that anticipates user intent, and multitasking capabilities are being developed.
Additionally, a new user interface for the AI era, “AIUI,” was introduced. This concept envisions AI understanding user intent and context to directly present necessary information and functions, combining conversation with a graphical UI, rather than users searching for and launching apps as in traditional methods.
Furthermore, Rokid announced the official launch of its global AI agent development platform. Developers can create AI agents for AI glasses and provide them to users worldwide through the agent store. Use cases such as checking meal calories, providing information during exercise, and language learning were introduced, and it was also announced that an AI development contest for global developers is scheduled to begin in October 2026 (developer website: aiui-global.rokid.com).
Initiatives for the Japanese Market — Domestic Data Storage and Privacy
As indicated by the theme “JAPAN, IN SIGHT,” one of the major themes of the presentation was localization for the Japanese market.
Zoro Shao announced that Rokid has implemented a system to store data for Japanese users within Japan starting from September 2026. He explained that this local operation within Japan would reduce AI dialogue response times to under 200 milliseconds. He also stated his belief that “to my knowledge, Rokid is the world’s first global brand to perform data storage within Japan.”
Regarding privacy protection, the following were explained as important principles of product design.
- Photos and videos taken by users are not uploaded to Rokid’s servers; they are designed to be managed by the user on the glasses themselves or on a smartphone.
- An indicator light illuminates when the camera is in use, allowing those nearby to confirm recording status, and a mechanism prevents intentional obstruction of the indicator to prevent covert recording.
- End-to-end encryption to consistently protect data collection, transfer, and processing.
- When used in public spaces, consideration for local laws and the consent of those being photographed/shared is recommended.
The “Creator Program,” which fosters co-creation with Japanese creators and developers, was also announced. It was explained that in addition to existing Rokid users, creators who do not own the product can also apply for a free loan of sample devices.
It was also announced that, as a token of gratitude to users who supported them on Makuake, gift boxes containing three items—a multi-functional wallet, a business card holder, and a commemorative medal with their name engraved—have already been shipped.
At the close of the presentation, Rokid’s philosophy of “Leave Nobody Behind” was introduced, and as one of its initiatives, it was stated that they had achieved the world’s first application to support telephone communication for users with hearing impairments.
Accessories
Two dedicated accessories were also announced at the presentation.
Bluetooth Control Ring
This is a ring-type controller exclusively for Rokid Glasses (display model) (the release refers to it as “Bluetooth Ring”). Worn on the finger, it allows for operations such as selection, going back, and scrolling using the left and right buttons and the central scroll wheel, and supports photo taking, shortcuts, and control during teleprompter use.
- Retail Price: 3,990 yen (tax included)
- Scheduled Release: Late September 2026 (presentation/release information)
- Sales Channel: Rokid Japan Official Online Shop (Japan-first release)
Portable Charging Case
This is a storage and charging case exclusively for Rokid Ai Glasses Style. At the presentation, it was explained that it uses aircraft-grade aluminum alloy and can charge Style up to 10 times.
- Retail Price: 12,990 yen (tax included) (presentation/release information)
In addition, the official online shop also lists other accessories such as a capsule charger (1700mAh) and clip-on frames.
Achievements and Vision Discussed at the Presentation
The following achievements of Rokid were introduced. All were explained based on the company’s announcements.
- Achieved the world’s #1 position in the smart glasses category on Kickstarter crowdfunding, raising approximately $4 million.
- Broke the record for the highest amount ever raised in Japanese crowdfunding history over the past 13 years, achieving 630 million yen in pre-sales.
- It was explained that statistical data from various research institutions also show that Rokid has established an unshakeable position in the field of display-equipped smart glasses.
They stated their aim to create a device that will be the next-generation human-machine interface in the age of AI, expressing their vision to create “products that people want to use every day.”
Summary
Key points announced at the “JAPAN, IN SIGHT” online presentation on September 15, 2026, are as follows.
- Rokid Ai Glasses Style are display-less AI glasses weighing approximately 38.5g (excluding lenses). The retail price is 64,990 yen (tax included).
- Announced as scheduled for release in late September. As of September 21, it is listed on the official shop with an “out of stock” indication.
- As a launch commemorative benefit until September 30, purchasers will receive a pair of Style-exclusive photochromic lenses (worth 10,999 yen) (limited quantity, random color).
- Differentiated in use from the display-equipped Rokid Glasses (approx. 49g, 109,890 yen), with YodaOS and ChatGPT/Gemini support being common to both.
- Long-term initiatives for the Japanese market were announced, including domestic storage of Japanese user data (from September 2026), privacy design, and the Creator Program.
- Accessories include the Bluetooth Control Ring (3,990 yen, for Glasses only) and the Portable Charging Case (12,990 yen, for Style only).
Style is a product designed with the entry point of “wearing AI glasses every day,” and the presentation was not only a unveiling of a new product but also a declaration of long-term investment in the Japanese market, encompassing data storage, privacy, and creator development. While a separate verification is needed for a hands-on evaluation, the price, benefits, and differences from the display model can be confirmed through official information.
For the latest sales status and specifications, please check the product page on the Rokid Japan Official Online Shop.
Rokid Glasses Hands-on Review July Rokid Media Presentation Report
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This article was originally written in Japanese and has been translated.
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