The brand “Viviber” is increasingly appearing on overseas e-commerce sites and social media. Have you ever wondered, “Which country is this manufacturer from?” or “What kind of company makes these products?”
In this article, we organize the brand’s headquarters, history, and characteristics based on official registration information and explain them in an easy-to-understand way.
We have compiled essential information that is useful for those considering a purchase or for those interested in international brands.
What you will learn in this article!
Which country is Viviber from?
Key points of this section!
Viviber is a Chinese company
Viviber is a brand developed by “Shenzhenshi Langyu Technology Co., Ltd.,” which is headquartered in Shenzhen, China.
According to the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations (UN), trademarks have been registered under this corporate name in the US, EU, and UK.
On the other hand, in Japan, the trademark is registered under a personal name (Qilang Ma), who appears to be an affiliate of the company, while the sales entity is listed as the corporation (Shenzhenshi Langyu Technology Co., Ltd.).
While the manufacturing base has not been publicly disclosed, based on the company’s location and importer information, it is considered to be primarily manufactured within China.
Ms.ガジェットWait, so it’s registered under a personal name in Japan, not a corporation?
Mr.ガジェットThat’s correct. It has a registration structure where it is a corporation abroad, but an individual in Japan.
The history of Viviber
Viviber’s trademark history is relatively new, and the registration timing varies by country and region.
- October 13, 2022: Registered in Japan under the name “Qilang Ma” (Registration No. 6627005 / Class 9)
- February 23, 2024: Registered in the UK under the corporate name (Registration No. UK00003982537 / Class 9)
- March 2, 2024: Registered in the EU under the corporate name (Registration No. 018953458 / Class 9)
- December 17, 2024: Registered in the US under the corporate name (Registration No. 7607782 / Class 9)
From this trajectory, it is clear that they entered the Japanese market first, and subsequently accelerated the acquisition of rights in Western countries.
Shenzhenshi Langyu Technology Co., Ltd. has been actively pursuing a trademark strategy in recent years to increase its presence in the global market.
Ms.ガジェットSo, chronologically, Japan was first?
Mr.ガジェットYes, followed by the UK, then the EU, and finally the US, with corporate name registrations in that order.
Viviber’s features
Viviber is a brand that handles a wide range of home appliances, household goods, and electronic device-related products.
Their features are summarized below.
- Proactive Global Expansion
They have registered trademarks in multiple regions including the US, EU, UK, and Japan, and are expanding their sales channels. - Diverse Product Categories
They cover a wide range of small household appliances, gadgets, and daily necessities, focusing primarily on online sales.
Summary
Viviber is a globally expanding brand originating from Shenzhen, China. Starting with the acquisition of a trademark in Japan in 2022, they achieved registrations under their corporate name in the UK, EU, and US in 2024.
A distinctive feature is the dual structure: individual registration in the Japanese market and corporate registration overseas.
The product lineup focuses on home appliances and electronic devices, emphasizing a balance between practicality and price.
Their activities in the international market will continue to be worth watching.
Thank you for reading until the end!
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