UGREEN is a brand loved by many for its cost-effective chargers and power banks. While they are a familiar name, few people may actually know what kind of manufacturer they are or which country the brand originates from.
In this article, we will clarify what kind of manufacturer UGREEN is and where it is based. The key points are summarized below.
What you will learn in this article!
- A brand originating from Shenzhen, China
- A high-growth company that listed on the Shenzhen Stock Exchange in 2024
- Offers a wide range of products including chargers, NAS, and power banks
- High-quality materials and sophisticated design
- Excellent cost performance
Conclusion: UGREEN is a company from Shenzhen, China
UGREEN is a technology company headquartered in Shenzhen, Guangdong Province, China. Since its founding in 2012, it started with smartphone accessories such as chargers and cables, and now offers a wide lineup including NAS (network-attached storage) and audio products.
| Item | Details |
|---|---|
| Company Name (Chinese) | 深圳市绿联科技股份有限公司 |
| Company Name (English) | UGREEN Group Limited |
| Established | March 16, 2012 |
| Founder & Chairman | Zhang Qingsen |
| Headquarters | Shenzhen, Guangdong, China |
| Japanese Subsidiary | UGREEN Japan Co., Ltd. (Established April 2023) |
| Stock Exchange | Shenzhen Stock Exchange ChiNext / Stock Code: 301606 |
| Number of Employees | Over 3,000 |
| Countries of Operation | Over 130 countries |
| Number of Users | Over 100 million |
Ms.gadgetIs UGREEN a Chinese manufacturer?
Mr.gadgetYes, it is a technology company headquartered in Shenzhen, China. They listed on the Shenzhen Stock Exchange in 2024, making it a reliable brand in terms of corporate scale.
By achieving a stock listing in July 2024, the transparency of their financial information has increased significantly. For consumers, there is also the peace of mind that comes with products from a publicly traded company.
Company Overview
The manufacturer’s headquarters is in Shenzhen, China
UGREEN’s headquarters is located in Shenzhen, Guangdong, China. Shenzhen is a high-tech city often called the “Silicon Valley of China,” where many global technology companies such as Huawei, Tencent, DJI, and BYD are concentrated.
Ms.gadgetIs Shenzhen such an amazing city?
Mr.gadgetYes, Shenzhen is one of the world’s leading cities as a hub for the technology industry. The fact that UGREEN was founded and grew in this environment is proof of its technical capabilities.
The official company name of UGREEN is “Shenzhen Ugreen Technology Co., Ltd.” The Chinese name “绿联” (Lü Lian) means “green connection,” embodying the corporate philosophy of connecting people and devices through technology.
Japanese Subsidiary “UGREEN Japan Co., Ltd.”
The Japanese subsidiary, “UGREEN Japan Co., Ltd.,” was established in April 2023. It is located in Higashi-Nihonbashi, Chuo-ku, Tokyo, and is responsible for business operations in the Japanese market.
| Item | Details |
|---|---|
| Corporate Name | UGREEN Japan Co., Ltd. |
| Established | April 2023 |
| Address | Higashi-Nihonbashi Central Place 2F, 2-1-5 Higashi-Nihonbashi, Chuo-ku, Tokyo |
| Corporate Number | 7010901052842 |
Ms.gadgetIt’s reassuring to have a company with a proper base in Japan!
Mr.gadgetHaving a Japanese subsidiary allows for support in Japanese and product development optimized for the Japanese market, which is a significant advantage.
Listed on the Shenzhen Stock Exchange in July 2024
UGREEN listed on the ChiNext board of the Shenzhen Stock Exchange on July 26, 2024. The stock code is “301606.”
As a publicly traded company, quarterly financial reporting is now mandatory, significantly improving management transparency. Sales for fiscal year 2024 were reported at approximately 6.17 billion yuan (+28.46% year-on-year), and fiscal year 2025 is expected to reach approximately 9.49 billion yuan (+53.83% year-on-year), indicating that the company is continuing to grow rapidly.
Ms.gadgetDoes the reliability differ for a listed manufacturer?
Mr.gadgetSince public companies have their financial statements disclosed, it can be said that they are more reliable than private companies in terms of management transparency.
UGREEN’s History and Reliability
Since its establishment in 2012, UGREEN has steadily expanded its business. The following is its major history:
- 2012: Founded as “Ugreen Technology” in Shenzhen, China
- 2015: Started sales in the Japanese market via Amazon Japan
- 2016: Started development and sales of chargers and USB cables
- 2018: Started development of car mounts and tablet stands. Annual sales in Japan exceeded 500 million yen
- 2020: Annual sales in Japan exceeded 1 billion yen
- 2021: Started development and sales of power banks
- 2022: Released the Nexode series chargers (UGREEN’s first GaN series). Also released Japan’s first PD3.1-compatible 140W charger. Annual sales in Japan exceeded 2 billion yen
- 2023: Established UGREEN Japan Co., Ltd. Received international awards such as the iF Design Award, Red Dot Design Award, and VGP 2023
- 2024: Listed on the Shenzhen Stock Exchange ChiNext (Stock code: 301606). Conducted crowdfunding for the NASync series, which received a great response
- 2025: Started general sales of the NASync DXP series in Japan. Expanded the Qi2 25W-certified MagFlow series. Won multiple awards at VGP 2026
- 2026: Announced the “NASync iDX” series with local AI at CES 2026. Expanded the “Maxidok” series with Thunderbolt 5 support. Released new power banks like the MagFlow Air 5000mAh
Ms.gadgetThey have really grown rapidly in the last few years!
Mr.gadgetThe 2024 listing and the 2025 entry into the NAS business were particularly major turning points. They are evolving from a charger manufacturer into a comprehensive technology company.
International Award History
UGREEN’s products have won numerous globally prestigious design awards.
- iF Design Award: Won by the NAS series, docking stations, etc. Ranked high in the computer category
- Red Dot Design Award: Selected for products like the Nexode fast charger series
- VGP (Japanese Domestic Award): Wins numerous category awards every year for chargers, power banks, NAS, etc. Multiple products also won at VGP 2026
Such evaluations by third-party organizations are proof that the quality and design of UGREEN products are internationally recognized.
Features of UGREEN
High-quality materials and durability
UGREEN products are particular about the materials used. For example, cables use highly durable braided nylon and aluminum alloy, designed to resist wear and tear even with daily use.
In addition, high-quality components are selected for the internal parts of each product, maintaining stable performance even over long-term use. This attention to detail has led to UGREEN’s reputation for being “durable” and “reliable.”
Ms.gadgetHigh durability leads directly to peace of mind in daily use!
Mr.gadgetYes, especially cables are prone to wear from daily plugging and unplugging, so the quality of materials is important. UGREEN cables have a solid reputation in that regard.
Sophisticated design
UGREEN’s product designs are simple yet prioritize functionality.
- Simple beauty: It is surprisingly important that products you see every day, such as cables and chargers, are stylish. UGREEN pursues simple designs that blend into any interior.
- Consideration for portability: Chargers and hubs are characterized by compact designs, making them easy to carry when going out or traveling.
Ms.gadgetThey balance design and practicality!
Mr.gadgetThe track record of winning iF Design Awards and Red Dot Design Awards confirms that good balance.
High cost performance
UGREEN products are offered at very reasonable prices relative to their performance, durability, and design quality. For example, compared to other companies’ products with similar features, they are often priced more affordably, which is attractive especially to students and the younger generation.
Just because the price is low doesn’t mean they sacrifice quality; UGREEN makes high cost performance a key strength.
Ms.gadgetUGREEN has a great image for cost performance!
Mr.gadgetHowever, since the price difference between sales and regular periods can be large, I recommend buying at the right timing. Amazon sale periods are especially good times to target.
Full-scale entry into the NAS business
Since 2024, UGREEN has fully entered the NAS (Network Attached Storage) business with the “NASync” brand. This is a major turning point in evolving from a charger and cable manufacturer to a comprehensive technology company.
The NASync series is largely divided into two lines.
- DXP series: High-performance models equipped with Intel N100 or Core i5. A wide lineup from 2-bay to 8-bay. General sales started in Japan in June 2025.
- DH series: Energy-efficient models for beginners. Equipped with features optimal for NAS entry, such as NFC one-touch setup and AI photo organization.
The intuitive operability provided by their proprietary “UGOS Pro” OS is also a feature, making it easy for NAS beginners to handle.
Ms.gadgetA charger manufacturer is making NAS too?
Mr.gadgetYes, that is proof of the breadth of their technical capabilities. The DH series in particular is excellent for beginners and is suitable for those considering migrating from cloud storage.
Extensive product lineup
UGREEN’s lineup is extremely diverse.
- Cables: Charging cables and data transfer cables are available in various lengths and standards (USB-C, Lightning, etc.)
- Chargers and power-related: A full range of high-speed charging and safe products, such as USB-C chargers, GaN (Gallium Nitride) chargers, and power banks
- Hubs and Docking Stations: Also offers products for professionals, such as Thunderbolt 5-compatible models
- NAS (Network Storage): Covers everything from personal to business use with the NASync series
- Audio products: True wireless earbuds, Bluetooth speakers, etc.
- Smart trackers: Lost-item prevention tags like the UGREEN FineTrack
The convenience of being able to get a wide range of gadgets from a single manufacturer is a major appeal.
Ms.gadgetI can find the perfect item for me!
Mr.gadgetUGREEN’s strength is that they have high cost performance in every category. By unifying the brand, compatibility and usability between devices are also improved.
Japanese after-sales support
UGREEN also focuses on after-sales support after purchase. The Japanese subsidiary, “UGREEN Japan Co., Ltd.,” acts as the point of contact, and you can receive support in Japanese.
A system is in place to smoothly handle questions and defect responses regarding products, and many products have warranty periods, so you can rest easy in the unlikely event of an issue.
Ms.gadgetWith solid support, I can purchase with confidence even for the first time!
Mr.gadgetManufacturers with a Japanese subsidiary have high reliability in terms of support. The ability to make inquiries without worrying about language barriers is a major benefit.
Recommended UGREEN products
From UGREEN’s extensive lineup, here are the product categories we particularly recommend.
Chargers
UGREEN’s chargers are anchored by the “Nexode” series, which uses GaN (Gallium Nitride) technology. They achieve high output in a compact body, ranging from 30W models for smartphones to high-power models of over 100W that can also charge laptops.
UGREEN has a wide charger lineup from smartphone use to high-output PC use. We explain the features and models suitable for each use in detail in the following article.
NAS (NASync)
The NASync series, which began general sales in Japan in 2025, caters to a wide range of users from beginners to power users. The entry model “NASync DH2300” in particular is a perfect unit for NAS entry, equipped with NFC one-touch setup and AI photo organization features.
We have also posted a review article of the DH2300 on our site, so please use it as a reference.
Power Banks
UGREEN power banks are characterized by a diverse lineup, from high-output models compatible with PD3.1 to ultra-compact models with built-in USB-C connectors. In 2025, a large-capacity model with a built-in 165W output cable (PB552) was also released, and they continue to evolve.
Ms.gadgetThere are many recommended products other than chargers!
Mr.gadgetUGREEN is characterized by high cost performance in every product category. I recommend trying a charger first, and if you like it, expanding to other products.
Summary
Points of this article!
- UGREEN is a technology company headquartered in Shenzhen, China
- Listed on the Shenzhen Stock Exchange in July 2024 (Stock code: 301606)
- Japanese subsidiary “UGREEN Japan Co., Ltd.” has been established in Tokyo
- A trifecta of high-quality materials, sophisticated design, and affordable pricing
- Wide product development including chargers, NAS, and power banks
UGREEN was founded in Shenzhen, China, in 2012 and started as a manufacturer of smartphone peripherals such as chargers and cables. It has now grown into a comprehensive technology company with a wide lineup including chargers, NAS, power banks, and audio products.
With its listing on the Shenzhen Stock Exchange in July 2024, the full-scale deployment of the NASync NAS business in 2025, and the announcement of AI-equipped NAS and Thunderbolt 5 docks in 2026, it has been facing a major turning point in recent years. As a brand that features a trifecta of high-quality materials, sophisticated design, and affordable pricing, its track record of being chosen by over 100 million users in over 130 countries supports its reliability.
Because the Japanese subsidiary “UGREEN Japan Co., Ltd.” is established, after-sales support in Japanese is also substantial. It is a brand that you can choose with confidence, from your first gadget purchase to somewhat specialized products like NAS.
Mr.gadgetUGREEN is a brand that combines quality, design, and price at a high level. It is a strong option for those who want to start equipping their gadgets.
Thank you for reading until the end!
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This article was originally written in Japanese and has been translated.
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