“UGREEN” is a brand well-loved by many for its cost-effective chargers and portable chargers. While it is a familiar presence, few people may know in detail what kind of manufacturer it actually is or which country’s brand it belongs to.
Today, we would like to clarify what kind of manufacturer UGREEN is and which country it originates from. Here is a brief summary of the key points:
What you will learn in this article!
- A brand originating from Shenzhen, China
- A growing company listed on the Shenzhen Stock Exchange in 2024
- A diverse product lineup including chargers, NAS, and portable chargers
- High-quality materials and sophisticated design
- Excellent cost performance
Author of this article: "Mr. Gadget"
- Studied under Masatoshi Ono, a million-selling singer who has performed at Kohaku Uta Gassen
- Experience supervising for Ameba Choice and the web media Picky's
- Individual member of the Word of Mouth Marketing Association
Nice to meet you!
Conclusion: UGREEN is a Company from Shenzhen, China
UGREEN is a technology company headquartered in Shenzhen, Guangdong Province, China. Since its founding in 2012, it started with smartphone peripherals such as chargers and cables, and now offers a wide lineup ranging from NAS (network-attached storage) to audio products.
| Item | Details |
|---|---|
| Company Name (Chinese) | 深圳市绿联科技股份有限公司 |
| Company Name (English) | UGREEN Group Limited |
| Founded | March 16, 2012 |
| Founder & Chairman | Zhang Qingsen |
| Headquarters | Shenzhen, Guangdong Province, China |
| Japanese Subsidiary | UGREEN Japan Co., Ltd. (Established April 2023) |
| Stock Exchange | Shenzhen Stock Exchange ChiNext / Stock Code: 301606 |
| Number of Employees | 3,000+ |
| Countries Operating In | 130+ countries |
| Number of Users | 100 million+ |
Ms. GadgetIs UGREEN a Chinese manufacturer?
Mr. GadgetYes, it is a technology company headquartered in Shenzhen, China. Having been listed on the Shenzhen Stock Exchange in 2024, it is a trustworthy brand in terms of corporate scale as well.
By achieving a stock listing in July 2024, the transparency of its financial information has increased significantly. For consumers, there is also the reassurance of buying products from a publicly traded company.
UGREEN Company Overview
Headquartered in Shenzhen, China
UGREEN’s headquarters is located in Shenzhen, Guangdong Province, China. Shenzhen is a high-tech city often called “China’s Silicon Valley,” and is home to numerous global tech companies such as Huawei, Tencent, DJI, and BYD.
Ms. GadgetIs Shenzhen really such an impressive city?
Mr. GadgetYes, Shenzhen is one of the world’s leading cities as a hub for the technology industry. The fact that UGREEN was founded and grew in this environment is a testament to its technical capabilities.
UGREEN’s official company name in Chinese is “深圳市绿联科技股份有限公司”. “绿联” (Lv Lian) means “green connection,” embodying the corporate philosophy of connecting people and devices through technology.
Japanese Subsidiary “UGREEN Japan Co., Ltd.”
In April 2023, the Japanese subsidiary “UGREEN Japan Co., Ltd.” was established. Located in Higashi-Nihonbashi, Chuo-ku, Tokyo, the Japanese subsidiary handles business operations targeted at the Japanese market.
| Item | Details |
|---|---|
| Company Name | UGREEN Japan Co., Ltd. |
| Established | April 2023 |
| Address | Higashi-Nihonbashi Central Place 2F, 2-1-5 Higashi-Nihonbashi, Chuo-ku, Tokyo |
| Corporate Number | 7010901052842 |
Ms. GadgetIt is reassuring when a company has a proper base in Japan!
Mr. GadgetHaving a Japanese subsidiary provides the advantages of Japanese-language support and product development optimized for the Japanese market.
Listed on the Shenzhen Stock Exchange in July 2024
On July 26, 2024, UGREEN was listed on the ChiNext board of the Shenzhen Stock Exchange. Its stock code is “301606”.
Becoming a listed company has made quarterly financial reporting mandatory, dramatically improving management transparency. With reported sales of approximately 6.17 billion yuan for fiscal year 2024 (+28.46% year-on-year) and an expected further increase to approximately 9.49 billion yuan for fiscal year 2025 (+53.83% year-on-year), it is a rapidly growing company.
Ms. GadgetDoes the reliability differ for a manufacturer that is publicly traded?
Mr. GadgetSince listed companies are required to disclose their financial statements, they can be said to have higher reliability in terms of management transparency compared to unlisted companies.
UGREEN’s History and Reliability
Since its establishment in 2012, UGREEN has steadily expanded its business. Below is its major history.
- 2012: Founded as “Lv Lian Technology” in Shenzhen, China
- 2015: Commenced sales in the Japanese market via Amazon Japan
- 2016: Commenced development and sales of chargers and USB cables
- 2018: Commenced development of car mounts and tablet stands. Annual sales in Japan exceeded 500 million yen
- 2020: Annual sales in Japan exceeded 1 billion yen
- 2021: Commenced development and sales of portable chargers
- 2022: Released the Nexode series of chargers (UGREEN’s first GaN series). Also released Japan’s first PD3.1-compatible max 140W charger. Annual sales in Japan exceeded 2 billion yen
- 2023: Established UGREEN Japan Co., Ltd. Received international awards such as the iF Design Award, Red Dot Design Award, and VGP 2023
- 2024: Listed on the Shenzhen Stock Exchange ChiNext board (Stock Code: 301606). Conducted crowdfunding for the NASync series, receiving a massive response
- 2025: Commenced general retail sales of the NASync DXP series in Japan. Expanded the MagFlow series with Qi2 25W certification. Won multiple awards at VGP 2026
- 2026: Announced the local AI-equipped NAS “NASync iDX” series at CES 2026. Expanded the Thunderbolt 5-compatible dock “Maxidok” series. Released new portable chargers such as the MagFlow Air 5000mAh
Ms. GadgetIt really has grown rapidly over the past few years!
Mr. GadgetIn particular, the 2024 listing and the 2025 entry into the NAS business are major turning points. It is evolving from a charger manufacturer into a comprehensive technology company.
International Award-Winning History
UGREEN’s products have won numerous globally prestigious design awards.
- iF Design Award: Won by the NAS series and docking stations, ranking high in the computer category
- Red Dot Design Award: Selected for products such as the Nexode fast charger series
- VGP (Japan Domestic Award): Chargers, portable chargers, NAS, and many other products win numerous category awards every year. Multiple products also won awards at VGP 2026
This kind of evaluation by third-party organizations is proof that UGREEN’s product quality and design are internationally recognized.
Characteristics of UGREEN
High-Quality Materials and Durability
UGREEN products are particular about the materials they use. For example, cables adopt highly durable nylon braiding and aluminum alloy, designed to resist wear and tear even with daily use.
Additionally, high-quality internal components are selected for each product, maintaining stable performance even over long periods of use. This attention to detail contributes to UGREEN’s reputation for being “hard to break” and “reliable.”
Ms. GadgetHigh durability directly translates to everyday peace of mind!
Mr. GadgetYes, especially since cables tend to wear out from daily plugging and unplugging, material quality is important. UGREEN’s cables have a solid reputation in that regard.
Sophisticated Design
UGREEN’s product design emphasizes functionality while remaining simple.
- Simple Beauty: It is surprisingly important that everyday items like cables and chargers are stylish. UGREEN pursues simple designs that blend into any interior.
- Consideration for Portability: Chargers and hubs feature compact designs, making them easy to carry when going out or traveling.
Ms. GadgetSo it strikes a balance between design and practicality!
Mr. GadgetThe track record of winning the iF Design Award and Red Dot Design Award backs up that great balance.
High Cost Performance
UGREEN products are offered at very reasonable prices relative to their performance, durability, and design quality. For example, compared to competitors’ products with equivalent functions, they are often priced affordably, making them accessible especially to students and younger generations.
Low price does not mean sacrificing quality; UGREEN regards high cost performance as a key strength.
Ms. GadgetUGREEN has an image of offering great value for money, doesn’t it?
Mr. GadgetHowever, since the price difference between sales and regular periods can be large, we recommend timing your purchase. Amazon sale periods are especially good opportunities.
Full-Scale Entry into the NAS Business
Starting in 2024, UGREEN made a full-scale entry into the NAS (network-attached storage) business with the “NASync” brand. This is a major turning point, evolving from a manufacturer of chargers and cables into a comprehensive technology company.
The NASync series is broadly divided into two lines.
- DXP Series: High-performance models equipped with Intel N100 or Core i5. A wide lineup ranging from 2-bay to 8-bay models. General retail sales started in Japan in June 2025.
- DH Series: Beginner-friendly models with power-saving design. Equipped with features ideal for NAS beginners, such as NFC one-touch setup and AI photo organization.
Another feature is intuitive operability via the proprietary “UGOS Pro” OS, designed to be easy to handle even for NAS beginners.
Ms. GadgetA charger manufacturer is making NAS products too?
Mr. GadgetYes, that is proof of how much their technological capabilities have expanded. The DH series in particular has superb beginner-friendly design, making it suitable for those considering migrating from cloud storage.
Comprehensive Product Lineup
UGREEN’s lineup is extremely diverse.
- Cables: Charging cables and data transfer cables supporting various lengths and standards (USB-C, Lightning, etc.)
- Chargers and Power Accessories: A rich assortment of products excelling in fast charging and safety, such as USB-C chargers, GaN (gallium nitride) chargers, and portable chargers
- Hubs and Docking Stations: Professional-grade products including Thunderbolt 5-compatible models
- NAS (Network Storage): Covering personal to business use with the NASync series
- Audio Products: Truly wireless earbuds, Bluetooth speakers, and more
- Smart Trackers: Anti-loss tags such as UGREEN FineTrack
The convenience of being able to get a wide range of gadgets from a single manufacturer is a major attraction.
Ms. GadgetYou can probably find the perfect item for yourself!
Mr. GadgetUGREEN’s strength is its high cost performance across all categories. Unifying the brand also improves device compatibility and usability.
Japanese After-Sales Support
UGREEN also focuses heavily on after-sales support following purchase. The Japanese subsidiary, “UGREEN Japan Co., Ltd.”, serves as the contact point, providing support in Japanese.
A system is in place to smoothly handle product-related questions and defect responses, and many products come with a warranty period, giving you peace of mind in the unlikely event of an issue.
Ms. GadgetHaving a solid support system makes it easy to purchase with confidence even for the first time!
Mr. GadgetManufacturers with a Japanese subsidiary offer high reliability in terms of support. Being able to inquire without worrying about language barriers is a major advantage.
Recommended UGREEN Products
From UGREEN’s abundant lineup, we introduce particularly recommended product categories.
Chargers
UGREEN’s main chargers are the “Nexode” series, which adopts GaN (gallium nitride) technology. They achieve high output in a compact body, ranging from 30W models for smartphones to high-power models of 100W or more that support laptop charging.
UGREEN has a wide charger lineup ranging from smartphone-use to high-output PC-use models. Models matching various features and applications are explained in detail in the following article.
NAS (NASync)
The NASync series, which began general retail sales in Japan in 2025, caters to a wide range of users from beginners to power users. In particular, the entry model “NASync DH2300” is equipped with NFC one-touch setup and AI photo organization features, making it a single unit optimal for getting started with NAS.
Our site also features a review article of the DH2300, so please use it as a reference.
Portable Chargers
UGREEN’s portable chargers feature a diverse lineup ranging from PD3.1-compatible high-output models to ultra-compact models with built-in USB-C connectors. In 2025, a large-capacity model with a built-in cable providing 165W output (PB552) was also released, continuing their evolution.
Ms. GadgetSo there are plenty of recommended products besides chargers!
Mr. GadgetUGREEN is characterized by high cost performance across all product categories. We recommend starting with a charger, and if you like it, expanding to other products.
Summary
Key points of this article!
- UGREEN is a technology company headquartered in Shenzhen, China
- Listed on the Shenzhen Stock Exchange in July 2024 (Stock Code: 301606)
- Japanese subsidiary “UGREEN Japan Co., Ltd.” already established in Tokyo
- The triple threat of high-quality materials, sophisticated design, and affordable pricing
- Diverse product deployment including chargers, NAS, and portable chargers
UGREEN was founded in Shenzhen, China in 2012, starting as a manufacturer of smartphone peripherals such as chargers and cables. Today, it has grown into a comprehensive technology company offering a wide lineup including chargers, NAS, portable chargers, and audio products.
In recent years, it has hit a major turning point with its listing on the Shenzhen Stock Exchange in July 2024, the full-scale deployment of the NASync NAS business in 2025, and the announcement of AI-equipped NAS and Thunderbolt 5 docks in 2026. Its track record of being chosen by over 100 million users across more than 130 countries worldwide as a brand combining the triple threat of high-quality materials, sophisticated design, and affordable pricing backs up its reliability.
With the establishment of its Japanese subsidiary, “UGREEN Japan Co., Ltd.”, after-sales support in Japanese is also well-equipped. It is a brand you can choose with peace of mind for anything from your first gadget purchase to slightly specialized products like NAS.
Mr. GadgetUGREEN is a brand where quality, design, and price are balanced at a high level. For anyone looking to pick up gadgets from now on, it is a strong option to consider.
Thank you for reading until the end!
- The evaluation in this article is unique to this site.
- Unless otherwise specified, product prices and information are current as of the time of writing.
- Please note that this site cannot be held responsible for any inaccuracies in this information.
- Product and service names mentioned on this site are trademarks of their respective companies.
This article was originally written in Japanese and has been translated.
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