When searching for portable chargers or power banks, you might come across the brand name ‘RAVPower’.
Many people probably wonder, ‘I’ve heard of it, but which country is the manufacturer from?’ or ‘Can I trust it?’
This article thoroughly explains the true nature of RAVPower. Based on primary sources, we will provide information ranging from the full picture of its operating parent company, SUNVALLEY Group, to details on its Japanese subsidiary, the truth behind the 2021 Amazon account suspension incident, and its current sales status.
What you’ll learn in this article!
Conclusion: RAVPower is a Chinese (Shenzhen) Manufacturer
Which country is RAVPower actually from?
RAVPower is a power supply brand developed by ‘SUNVALLEY Group,’ headquartered in Shenzhen, China.
RAVPower is a power supply brand developed by SUNVALLEY Group, headquartered in Shenzhen, Guangdong Province, China.
Primarily focusing on portable chargers and USB fast chargers, it is a global brand that, according to official announcements, has expanded its products to over 56 countries and regions worldwide.
The brand was established around 2011, initially starting with batteries for laptops and smartphones, and later developing fast chargers utilizing GaN (Gallium Nitride) technology, earning multiple best-seller products in the charger category on Amazon.com.
In Japan, the Japanese subsidiary ‘SUNVALLEY JAPAN Co., Ltd.’ (Seiki Daini Bldg. 3F, 5-2-11 Sotokanda, Chiyoda-ku, Tokyo) is responsible for support. Please note that the extended warranty service ended on February 28, 2022.
| Item | Content |
|---|---|
| Brand Name | RAVPower |
| Headquarters Location | Shenzhen, Guangdong Province, China |
| Operating Parent Company | SUNVALLEY Group (Shenzhen Zeba Innovation Technology Co., Ltd.) |
| Brand Establishment | Around 2011 |
| Japanese Subsidiary | SUNVALLEY JAPAN Co., Ltd. (Seiki Daini Bldg. 3F, 5-2-11 Sotokanda, Chiyoda-ku, Tokyo) |
| Main Products | Portable chargers, USB fast chargers, Wireless chargers |
| Regions of Operation | Over 56 countries and regions worldwide (official announcement) |
RAVPower Company Profile
Operating Parent Company: What is SUNVALLEY Group?
What kind of company operates RAVPower?
It is operated by SUNVALLEY Group, headquartered in Shenzhen, China. It is a corporate group that develops multiple brands, including TaoTronics and VAVA, in addition to RAVPower.
SUNVALLEY Group (Shenzhen Zeba Innovation Technology Co., Ltd.) is a digital device-related company founded in the United States in 2007, according to its official website, and is now headquartered in Shenzhen, China.
RAVPower is positioned as SUNVALLEY Group’s flagship brand, specializing in the ‘power supply’ category, primarily focusing on portable chargers and USB chargers.
Japanese Subsidiary: SUNVALLEY JAPAN Co., Ltd.
In Japan, ‘SUNVALLEY JAPAN Co., Ltd.’, established in 2013, functions as the official Japanese subsidiary.
- Japanese customer support (email and phone)
- Operation of the RAVPower Japan official website (ravpower.jp)
- Localization of products for the Japanese market (PSE mark acquisition, Giteki compliance)
Overview of Group Brands
In addition to RAVPower, SUNVALLEY Group develops the following brands:
- RAVPower: Portable chargers・USB chargers (power supply)
- TaoTronics: Audio products・Speakers・LED lighting・Humidifiers・Fans・Air purifiers・Massagers (expanding into home appliances)
- VAVA: Dashcams・Baby monitors・Projectors・Robot vacuums (VA-RV001)
- Sable: One of the brands listed on the SUNVALLEY official website (kitchen and home appliance sector)
RAVPower’s History and Reliability
RAVPower’s Journey: From its establishment in 2011 to rapid growth on Amazon
How long has RAVPower been around as a brand?
The brand was established in 2011. After rapid growth on Amazon.com, it faced a turning point with an account suspension in 2021, and is currently rebuilding its sales channels.
- 2007: SUNVALLEY Group founded (according to its official website, founded in the US, current headquarters in Shenzhen, China)
- Around 2011: RAVPower brand established. Started with replacement batteries for laptops.
- Mid-2010s: Expanded product lineup to include portable chargers and USB chargers for smartphones. Gained numerous best-sellers on Amazon.com.
- Around 2019: Announced fast chargers utilizing GaN (Gallium Nitride) technology.
- June 2021: Amazon account suspension incident occurred.
- February 28, 2022: Extended warranty service for previous purchases ended.
The 2021 Amazon Account Suspension Incident
In June 2021, multiple SUNVALLEY Group brands, including RAVPower, experienced the situation of having their Amazon.com accounts suspended.
The reason is said to be that actions violating Amazon’s review policy (such as including gift cards with products and requesting reviews) were deemed problematic.
Due to this incident, the RAVPower, TaoTronics, and VAVA brands temporarily lost sales on Amazon.com, which had been their primary sales channel. The official Amazon store remains closed, and ‘Amazon (Closed)’ is explicitly stated in the store information on the SUNVALLEY JAPAN official website.
Having an Amazon account suspended is quite a big deal, isn’t it?
Yes, as the majority of SUNVALLEY Group’s sales at the time were via Amazon, it dealt a significant blow to their business. However, since then, they have worked on expanding sales channels to electronics retailers and reviewing quality control, advancing a shift away from Amazon dependence.
Subsequent Revival and Current Status
After the account suspension, SUNVALLEY Group pursued the following initiatives:
- Diversification of sales channels: Expansion of sales channels to electronics retailer networks
- Brand restructuring: Integration and reorganization of some brands
- Strengthening of quality control: Establishment of a strict compliance system for review policies
Currently, the official contact point in Japan is RAVPower Japan Official Website (ravpower.jp) (Operated by: SUNVALLEY JAPAN Co., Ltd. — explicitly stated on the corporate contact page of the official website). The official Amazon.co.jp store remains closed, and since the sales situation may change, please check the official website for the latest information when making a purchase.
Safety of RAVPower Products: PSE Mark and Quality Control
RAVPower products sold in Japan comply with the following safety standards:
- PSE Mark: Certified under the Electrical Appliances and Materials Safety Act (for portable chargers and power banks)
- Various protection functions: Equipped with overcharge protection, over-discharge protection, overcurrent protection, overheating protection, and short-circuit protection
- Giteki Mark: Products with wireless functions, such as wireless chargers, have obtained Giteki certification.
Summary
RAVPower is a power supply brand developed by SUNVALLEY Group, headquartered in Shenzhen, China.
Since its brand establishment around 2011, it has built a track record with portable chargers and GaN fast chargers. Although it experienced the turning point of the 2021 Amazon account suspension incident, RAVPower Japan Official Website (Operated by: SUNVALLEY JAPAN Co., Ltd.) currently operates as the contact point for product information and support (the official Amazon.co.jp store is closed).
| Pros | Cons |
|---|---|
| Compact, high-output chargers using GaN technology | History of Amazon account suspension in 2021 |
| Safety design with PSE mark certification | Past review manipulation affects brand image |
| Domestic support by Japanese subsidiary (SUNVALLEY JAPAN) | Brand recognition tends to be lower compared to Anker, etc. |
| Sales track record in over 56 countries and regions worldwide (official announcement) |
RAVPower is a power supply brand originating from Shenzhen, China. It has rebuilt its system after the 2021 Amazon suspension incident, and information and support for PSE mark certified products can be found on the RAVPower Japan official website (the official Amazon.co.jp store is closed).
RAVPower is especially recommended for:
- Those who want to choose a GaN charger with an emphasis on cost-performance
- Those looking for a high-capacity portable charger
- Those who want to choose a brand with support from a Japanese subsidiary
If you are interested, please check out the product information on the RAVPower Japan Official Website (ravpower.jp).
Key points of this article!
- RAVPower is a power supply brand of SUNVALLEY Group, headquartered in Shenzhen, China (established around 2011)
- Expanded to over 56 countries and regions worldwide, focusing on portable chargers and GaN fast chargers
- The Amazon account suspension incident occurred in 2021. The official Amazon store is closed, and the official website (ravpower.jp) serves as the contact point for product information and support.
- PSE mark certified and compliant with the Electrical Appliances and Materials Safety Act
- Support system in place by the Japanese subsidiary (SUNVALLEY JAPAN Co., Ltd. – 5-2-11 Sotokanda, Chiyoda-ku, Tokyo)
This article was originally written in Japanese and has been translated.
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