What is Viviber? Everything You Need to Know About the Brand

The brand “Viviber” is increasingly appearing on overseas e-commerce sites and social media. Have you ever wondered, “Which country is this manufacturer from?” or “What kind of company makes these products?”

In this article, we organize the brand’s headquarters, history, and characteristics based on official registration information and explain them in an easy-to-understand way.
We have compiled essential information that is useful for those considering a purchase or for those interested in international brands.

Which country is Viviber from?

Viviber is a Chinese company

Viviber is a brand developed by “Shenzhenshi Langyu Technology Co., Ltd.,” which is headquartered in Shenzhen, China.

According to the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations (UN), trademarks have been registered under this corporate name in the US, EU, and UK.

On the other hand, in Japan, the trademark is registered under a personal name (Qilang Ma), who appears to be an affiliate of the company, while the sales entity is listed as the corporation (Shenzhenshi Langyu Technology Co., Ltd.).

While the manufacturing base has not been publicly disclosed, based on the company’s location and importer information, it is considered to be primarily manufactured within China.

The history of Viviber

Viviber’s trademark history is relatively new, and the registration timing varies by country and region.

• October 13, 2022: Registered in Japan under the name “Qilang Ma” (Registration No. 6627005 / Class 9)
• February 23, 2024: Registered in the UK under the corporate name (Registration No. UK00003982537 / Class 9)
• March 2, 2024: Registered in the EU under the corporate name (Registration No. 018953458 / Class 9)
• December 17, 2024: Registered in the US under the corporate name (Registration No. 7607782 / Class 9)

From this trajectory, it is clear that they entered the Japanese market first, and subsequently accelerated the acquisition of rights in Western countries.
Shenzhenshi Langyu Technology Co., Ltd. has been actively pursuing a trademark strategy in recent years to increase its presence in the global market.

Viviber’s features

Viviber is a brand that handles a wide range of home appliances, household goods, and electronic device-related products.
Their features are summarized below.

1. Proactive Global Expansion
   They have registered trademarks in multiple regions including the US, EU, UK, and Japan, and are expanding their sales channels.
2. Diverse Product Categories
   They cover a wide range of small household appliances, gadgets, and daily necessities, focusing primarily on online sales.

Summary

Viviber is a globally expanding brand originating from Shenzhen, China. Starting with the acquisition of a trademark in Japan in 2022, they achieved registrations under their corporate name in the UK, EU, and US in 2024.

A distinctive feature is the dual structure: individual registration in the Japanese market and corporate registration overseas.
The product lineup focuses on home appliances and electronic devices, emphasizing a balance between practicality and price.
Their activities in the international market will continue to be worth watching.

Thank you for reading until the end!

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This article was originally written in Japanese and has been translated.