Recently, the smartphone accessory brand “LISEN” has become a common sight on sites like Amazon.
“Where is this manufacturer actually from?” “Is it suspicious?” These questions are not uncommon.
Upon investigation, the address is in Shenzhen, China, but there are multiple corporate entities, and even a U.S. corporation exists…
Therefore, in this article, we have conducted a thorough investigation of trademark databases, company introductions, and publicly available official information.
We have reorganized the “nationality,” “history,” and “features” of LISEN from a neutral perspective.
What you will learn in this article!
Which country is LISEN from?
Key points of this section!
LISEN is a company based in Shenzhen, China
This is supported by trademark registrations and official databases from various countries, with the primary trademark holder being “Shenzhen Xiangdangwen Technology Co., Ltd.” The company was founded in 2013, and as their name appears as the manufacturer in FCC certification documents, it can be confirmed that they are responsible for the core of product development and manufacturing.
Additionally, a company called “Shenzhen Lisen Technology Co., Ltd.” also exists, and according to their official Alibaba.com supplier profile, they are based in the same South China Digital Valley, Building 1 in the Longhua District of Shenzhen. When cross-referenced with “Xiangdangwen” recorded in the Japanese corporate number database, both companies share the same address in the same business park, making it highly likely that they operate either physically adjacent to each other or within the same building.
Therefore, it is believed that LISEN operates under a structure involving multiple affiliated corporate entities.
Furthermore, for the North American market, they have established a sales entity called “US LISEN LIMITED” in Delaware to handle local sales and customer support.
Ms.GadgetsTwo companies in the same building? That sounds like a close relationship.
Mr.GadgetsThat is correct. Looking at the registration information and address, it is highly likely that they divide brand operations among different entities.
The history of LISEN
The history of LISEN began with its founding in 2013. Initially, it was a small manufacturer dealing in everyday accessories such as smartphone holders and USB cables. Shenzhen, China, is a hub for electronic products, and the company leveraged that environment to expand its product lineup.
Around 2015 to 2018, the company utilized large-scale e-commerce platforms like Amazon to enter Western markets. One reason for their growth was accelerating their deployment to match the period when smartphone usage became globally established and the demand for car mounts and chargers increased.
Since 2019, LISEN has filed and registered trademarks in various parts of the world, including Japan, Singapore, and the European Union, solidifying its position as a global brand. During the same period, they introduced products compatible with new standards, moving beyond traditional wired accessories to include wireless chargers and MagSafe-compatible products.
In the early 2020s, they released MagSafe car mounts and wireless chargers compatible with the Qi2 standard. As a result, their stance of quickly following the latest specifications of iPhones and other flagship devices has been well-regarded. The company now claims to be used by hundreds of millions of users in over 60 countries, becoming a globally recognized brand.
Ms.GadgetsSo they started from a small factory in China and became a global brand?
Mr.GadgetsYes. It seems they grew rapidly by leveraging their location in Shenzhen.
Features of LISEN
Key points of this section!
Technology and product categories
The biggest feature of LISEN is its diverse product line centered on car accessories.
They offer holders that can be attached to various locations such as car air vents, dashboards, and cup holders, and they have a particular strength in magnetic fixation technology. Their latest models featuring MagSafe-compatible holders equipped with 24 powerful magnets have gained popularity.
Furthermore, they offer a full range of mobile peripherals used daily, such as wireless chargers, USB cables, and portable batteries.
In the 2020s, they have successively introduced products that adopt designs compatible with new standards and are convenient for carrying, such as Qi2-compatible wireless chargers and foldable 3-in-1 stands that can charge an iPhone, Apple Watch, and AirPods simultaneously.
Design
Many of their products feature simple and practical designs, utilizing materials focused on durability such as aluminum alloy and reinforced plastic.
Global management structure
Their strategy of protecting and expanding the brand globally is clear, as evidenced by registering trademarks in multiple countries and establishing sales entities in North America.
While manufacturing bases are concentrated in Shenzhen, their sales channels have expanded worldwide, primarily through Amazon.
Ms.GadgetsSo affordability and practicality are their strengths.
Mr.GadgetsThat’s right. Their characteristic is prioritizing “being able to use it properly in daily life” over flashiness, while maintaining a balance with price.
Summary
LISEN is a smartphone accessory brand from Shenzhen, China, where Shenzhen Xiangdangwen Technology primarily handles trademarks and manufacturing, operating alongside affiliated entities such as Shenzhen Lisen Technology.
It has been confirmed that both companies have their bases within the same building, and it is believed they share roles for the entire brand by entity.
In the decade or so since its founding in 2013, LISEN has achieved global expansion centered on car mounts and chargers, growing into a brand that quickly adapts to the latest standards such as MagSafe and Qi2.
Thank you for reading until the end!
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This article was originally written in Japanese and has been translated.
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